Chaiyasoonthorn, Wornchanok
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Preferred name
Chaiyasoonthorn, Wornchanok
Alternative Name
Chaiyasoonthorn, Womchanok
Main Affiliation
Email
wornchanok.ch@kmitl.ac.th
3 results
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Item type:Publication, Developing an Acceptance Model for Use with Online Video-Sharing Platforms(2021-06-25); Online video-sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video-sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost-saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video-sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, MERGERS & ACQUISITION ELEVATING OUTCOMES: VALIDATING THE ROLE OF ORGANIZATIONAL INTEGRATION ON M&A SUCCESS(2024-01-01); Globalization is driving the increasing adoption of mergers and acquisitions (M&A), with global M&A transactions reaching a record high of US$5.9 trillion across 63,000 deals. Organizational integration was identified as one of the most significant factors in M&A performance. To prevent business losses and enhance the performance of M&A, we investigated how organizational integration correlates with M&A performance. A methodology for integration management was developed to analyze the direct and indirect effects of organizational integration on M&A performance. The study developed hypotheses from empirical data and assessed six constructs using structural equation modeling. The quantitative survey included employees who participated in M&A in the past decade. Primary data from a 203-respondent sample was gathered using a structured questionnaire. The results demonstrated that organizational integration has a significant and positive influence on influences synergy, diversification, and competitive strategy. Organizational performance was significantly influenced by synergy, diversification, and competitive strategy. M&A performance was found to significantly influence competitive strategy and organizational performance. All hypotheses are supported except the hypothesis of synergy towards M&A performance; however, there is still indirect influence through organizational performance. The findings emphasize the importance of organizational integration in improving M&A success; it fills a substantial gap in the existing literature by presenting empirical evidence of the direct and indirect effects of organizational integration. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Collaboration Platforms for Organizational Integration Uses and Benefits: A Review(2023-07-21); A collaboration platform is a platform that allows employees to collaborate and coordinate their work together with the functionality of platform, for instance, project management, idea sharing, real-time information and data, virtual meeting, task administration, etc. During the pandemic, organizations everywhere in the world widely adopted collaboration platforms. Since the benefit of this platform and remote working trend, the organization is likely to continue using these platforms. Organizational integration is a crucial factor for the success of the organization. Organizational integration which consists of human integration and task integration seems to benefit from the application of a collaboration platform. This research intended to review the use of collaboration platforms and the benefits of collaboration platforms toward organizational integration, which can guide the application for new adopter to adopt and increase productivity for the organization. The finding illustrates that the application of collaboration platforms benefits organizational integration from both human integration and task integration perspectives. Future research aims on the case study where the combination of the collaboration platform may arise to maximize the benefits of organization in the specific purpose.