Chaiyasoonthorn, Wornchanok
Loading...
Preferred name
Chaiyasoonthorn, Wornchanok
Alternative Name
Chaiyasoonthorn, Womchanok
Main Affiliation
Email
wornchanok.ch@kmitl.ac.th
5 results
Now showing 1 - 5 of 5
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Testing and Measurement on Willingness to Use Augmented Reality, Virtual Reality, and AI-Enabled Checkouts(2022-01-01); Augmented Reality, Virtual Reality, and AI-Enabled Checkouts in several industries, including education, retail, etc. These technologies have shown an essential and highly important ability to provide customers with new innovative user experiences and interactions between humans and technology. This paper focuses on developing a tool including nine latent and 23 observed variables for an exam a conceptual framework of Willingness to Use Augmented Reality, Virtual Reality, and AI-Enabled Checkouts with Unified Theory of Acceptance and Use of Technology2, Expectation-Confirmation Model, Service Quality, and Personal Innovativeness. These findings will provide observed variables as a tool for exam insight into what affects customer willingness to use. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The adoption of electric vehicle in Thailand with the moderating role of charging infrastructure: an extension of a UTAUT(2024-01-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Actual use of electric vehicle in Pakistan: a moderating role of charging infrastructure(2024-01-01); Due to air pollution, technological change is needed in the transportation sector as traditional vehicles are the top contributor. Replacing fossil fuel vehicles with electric vehicles can minimize contamination in the air. This study has investigated factors affecting the adoption of electric vehicles with the moderation of charging infrastructure using the extended unified theory of acceptance and use of technology (UTAUT2) with additional factors such as environmental concerns, satisfaction with policies, trust, and charging infrastructure. The data were collected from 300 users through a survey questionnaire in Pakistan. Environmental concerns, price value, hedonic motivation, and habit significantly predict use behavior. Nevertheless, facilitating conditions, effort expectancy, social influence, and satisfaction with incentive policies showed insignificant results while affecting use behavior. The moderating effect of charging infrastructure showed insignificant results. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Entrepreneurship and Technology Acceptance in the Growth of Public EV Charging Station Applications: A Framework Using Information System Success Models(2025-01-01); This study investigates the key determinants influencing the adoption of electric vehicle (EV) charging station applications in central Thailand, incorporating user views through technological acceptance models. A quantitative approach was employed, polling 206 electric car users throughout the four provinces with the largest number of public EV charging stations (38%): Bangkok, Nonthaburi, Samut Prakan, and Pathum Thani. This study combines the Unified Theory of Acceptance and Use of Technology (UTAUT2) with the Information Systems Success Model to assess the impact of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Effort Expectancy (EE), and Facilitating Conditions (FC) on the quality of information, systems, and services in electric vehicle (EV) charging applications. The results indicate that the user demographic is primarily female (58.3%), with a significant portion aged 28–37 years (49.5%). Furthermore, 89.8% of participants possess a bachelor’s degree or higher. Usage of public charging stations is moderate, with 64.4% of users charging 1–2 times per week, which is lower than frequencies observed in comparable studies conducted in Europe. The findings indicate that EE and PU are the primary determinants of adoption, with EE being essential for system quality and PU exerting a positive effect on all quality dimensions. Facilitating conditions significantly influence information quality, with service quality identified as the most robust predictor of overall satisfaction. The research underscores ongoing fragmentation within electric vehicle applications, especially in developing markets. These insights offer critical guidance for developers, policymakers, and other stakeholders, highlighting the necessity of user-centered design, integrated solutions, and high-quality services to promote EV adoption and facilitate Thailand's transition to sustainable transportation. As supplementary information for product development aimed at entrepreneurs in the domain of application development for public electric vehicle charging stations in Thailand. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Acceptance Model of Mobile Shopping Apps in China(2021-06-23); With the higher users' rate of mobile internet technology, more and more Chinese people start to use smartphones. E-commerce is gradually changing to mobile commerce in China. As a new shopping tool, mobile shopping Apps are more and more popular in China. The challenges of promoting mobile shopping Apps have brought challenges to the company promoting it. In this study, we propose a conceptual framework of the adoption model of mobile shopping (M-shopping) Apps based on UTAUT2 integrated with factor Corporate Reputation and factor Personal Innovativeness in IT to examine the correlative factors influencing users' willingness to use the mobile shopping applications before quantitative analysis, providing some suggestions on how to improve M-shopping Apps for the retailers and Apps developers.