Pinmanee, Saichon

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Pinmanee, Saichon
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Email
saichon.pi@kmitl.ac.th

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    USE OF ENTERPRISE RESOURCE PLANNING (ERP) SYSTEM IN CHINESE SMALL AND MEDIUM ENTERPRISES (SMES)
    (2024-01-01)
    Ren, Qing
    ;
    Pinmanee, Saichon
    ;
    Chaveesuk, Singha
    Major organizations are maturing and have extensively used Enterprise Resource Planning (ERP) System systems. However, due to intense rivalry, China's small and medium enterprises (SMEs) have not yet implemented ERP systems. Therefore, the study aimed to test a model for the use of ERP System in Chinese SMEs. Using cross-sectional research design and purposive sampling technique data were collected from 660 Chinese SMEs ERP users. The SEM analysis results show that organizational, environmental, and service quality factors have a positive and significant impact on ERP usage in Chinese SMEs, while system and information quality also positively influence both ERP usage and user satisfaction. Task-technology fit, driven by task characteristics, has a positive effect on ERP usage, and human self-efficacy contributes positively to both ERP usage and user satisfaction. Additionally, ERP usage and user satisfaction both have a positive and significant impact on SME performance. These findings suggested that SMEs in China should focus on the enhancement of ERP-related factors to increase ERP adoption. Additionally, improving system and information quality, alongside fostering user confidence, can significantly enhance both ERP usage and performance.
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    Extending the Continuance Intention to Use Mobile Payment of Thai Boomers under a New Normal Situation Using UTAUT2 with Inertia Perspective
    (2022-01-01)
    Anantasopon, Puttipong
    ;
    Kowatanawinta, Tanat
    ;
    Pinmanee, Saichon
    Mobile payment receives a growing attention in Southeast Asia. It is an innovative financial transaction to facilitate a financial transaction wherever and whenever a mobiledevice is connected to the Internet. Mobile payment through banking apps is a recent technological transaction with lots of benefit. More businesses in essential categories have shifted their service online for the first time, consequently more boomers use mobile payment during COVID-19 pandemic due to lockdown andsocial distancing measurements that affect their lifestyle. This research aims to better understand Thai boomers' behavior intention and their continuance intention to use mobile payment during and after the pandemic. This research discusses the extending of UTAUT2 with inertia, and a conceptual framework is proposed for the study.
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    Literature Review on Behavior to Use Digital Education Platform Based on UTAUT2 in China
    (2025-01-01)
    Huang, Juan
    ;
    Pinmanee, Saichon
    ;
    Chaveesuk, Singha
    New online learning, online education, and digital education have gradually become a development direction in the field of education in China. But the effect of practical learning and teaching is not ideal. This paper uses the literature review approach. The objective of this paper is to summarize the impact of technological pedagogical and content knowledge (TPACK) on willingness and behavior to use in digital education platforms. Therefore, this study introduced the knowledge framework of TPACK theory based on the Extend Unified Theory of Acceptance and Use of Technology (UTAUT2), so as to construct the continuous use intention framework of using the digital education platform for rural teachers in China. The main findings show that there is the impact, and that the findings for TPACK found in the willingness and behavior of digital education platforms do not have a holistic conceptual framework. The results showed that, based on the current situation of rural teachers using a digital education platform and employing the theories of UTAUT2 and TPACK, the study developed a theoretical model framework and proposed research hypotheses. These research results provide new ideas for the design and development of digital education platform.
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    Conceptual Model Construction of Customer Satisfaction Affected by Responsible Supply Chain Management of Fresh Food E-commerce Platforms in China
    (2025-01-01)
    Ke, Xiao Hua
    ;
    Pinmanee, Saichon
    It was found that companies which were more consumer-conscious and actively take on social responsibilities could achieve greater corporate value in previous researches. The significances of supply chain management from the perspective of customers have been emphasized by connecting RSCM with CSI. What’s more, the way the classic model of European Customer Satisfaction Index fit for the specific conditions of fresh food e-commerce platforms in China has also been studied. European Customer Satisfaction Index (ECSI) has been adopted in this research as a conceptual model base plus trust to study how the theories of Customer Social Responsible (CSR), Supply Chain Management (SCM), and Responsible Supply Chain Management (RSCM) apply for the empirical studies of fresh food e-commerce platforms in China. In the model exogenous variables were defined as the following four variables: Image, Expectation, Hardware, and Software. Endogenous variables were defined as the following two variables: Perceived Value and Customer Satisfaction. The future research will try to investigate the concerned factors in this model and finally find out the suitable factors which will affect the RSCM and customer’s satisfaction in the fresh food e-commerce. Meanwhile, the research results will offer some pragmatic and pervasive suggestions to those fresh food e-commerce companies in China and their business strategies of supply chain management.