Subongkod, Mallika
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Preferred name
Subongkod, Mallika
Main Affiliation
Email
mallika.su@kmitl.ac.th
6 results
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Item type:Publication, The Relationship Between Organizational Politics and Organizational Citizenship Behavior in The Management Perspective: Evidence in Thailand(2024-01-01); ; Hongsakul, BharisThis study explored the relationship between Organizational Politics (OP) and Organizational Citizenship Behavior (organizational citizenship behavior for organization (OCB-O) and organizational citizenship behavior for individuals (OCB-I). Survey data was gathered from 398 employees work in manufacturing company in Chonburi province. PLS-SEM was used to test the research hypotheses. Results revealed that OP has a negative relationship with OCB-O and OCB-I. Based on these findings, this study recommends that the manufacturing company in Chonburi province should eliminate or reduce OP practices as much as possible in their organizations. The limitations of this study and recommendations for future research are also provided. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Factors Affecting Key Success of Community-Based Tourism Management in Chumphon Province, Thailand(2025-01-01); ; ; The success of community-based tourism management arises from both internal and external motivations of individuals, as well as community participation in every stage from the initial process. Additionally, the community must be prepared in terms of natural resources, culture, human capital, and other resources. The integration of cooperation among government agencies, the private sector, and the community is also essential to support tourism management. This study aimed to: 1) investigate the level of opinions regarding motivation, community participation, and the success of community-based tourism management in Chumphon Province, 2) examine the motivational factors affecting the success of community-based tourism management in Chumphon Province, and 3) study the community participation factors affecting the success of community-based tourism management in Chumphon Province. The sample consisted of 400 individuals involved in community-based tourism management in Chumphon Province. A questionnaire was used as the data collection tool. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and hypothesis testing through multiple regression analysis. The results of the study showed that: 1) the overall level of opinions regarding motivation, community participation, and the success of community-based tourism management had a high average level, 2) motivational factors significantly affected the success of community-based tourism management at a 0.05 significance level, and 3) community participation factors significantly affected the success of community-based tourism management at a 0.05 significance level. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, INDIVIDUAL COMPETENCY CAUSAL FACTORS AFFECTING PERFORMANCE OF ACADEMIC PERSONNEL IN HIGHER EDUCATION INSTITUTION(2024-01-01); ; Sinlapasawet, WatcharaThe objective of this research was to test an individual competency causal model affecting performance of personnel in higher education institutions. The study was conducted among education institutions in the upper southern of Thailand. The instrument used in the study was questionnaire. Data analysis was conducted using descriptive statistics, Pearson's correlation coefficient, confirmatory factor analysis, and causal factor analysis. The findings from the study found that 1) the individual competency causal model had an effect on performance of personnel in higher education institutions. It was consistent with the empirical data, considered from χ<sup>2</sup> = 994.860, df = 249, p = 0.000, χ <sup>2/</sup> df = 3.99, CFI = 0.94, TLI = 0.93, RMSEA = 0.06, SRMR = 0.04. Individual competency causal factors had an effect on performance of personnel with statistical significance. All predictor variables in the model could describe variance of performance, core competency, and job competency by 70.0%, 83.0% and 88.0% respectively. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A study on tourism mobile web application based on big data analysis platform for the South of Thailand(2018-07-02); ; In this paper, we propose to a study on tourism dashboard on mobile web application by approaching based on big data analysis platform for tourism data in southern of Thailand. A case study of this paper is Chumphon province that is a gateway to southern of Thailand. To satisfy and convenient to support tourism information, our design dashboard information can useful for the tourist to plan their traveling as easily. The proposed system consists of data tourism, data storage, data processing, data visualization, and user interface (UI). Note that the proposed system is based on big data analysis platform. Therefore, this proposed system of tourism dashboard on mobile web application can very useful to promote the tourists of the south of Thailand as a growing fast. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Impact of Environmental and Components of Tourism on Community Participation in Ecotourism: Evidence from The Community Leaders of Thailand(2025-01-01); ; Hongsakul, BharisThis research aims to 1) study the level of opinions consist of environmental factors, components of tourism factors and community participation in ecotourism. 2) Study environmental factors that have a relationship with community participation in ecotourism and 3) Study the factor components of Tourism that have a relationship with community participation in ecotourism. The sample size included 367 community leaders in Koh Tao, Surat Thani, Thailand. Statistics used for data analysis descriptive statistics include percentage, average, and standard deviation. Inferential statistics include correlation analysis. The research results found that the environmental factors had a high level of opinion. As for the factors of tourism components and community participation, the opinions were at a moderate level. As for the analysis of the relationship between environmental factors and tourism component factors, it was found that they have a positive relationship with community participation with statistical significance at the 0.05 level. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Optimizing Human Resource Performance through Total Quality Management (TQM): The Intermediate Role of Innovation Performance(2025-01-01)