Sornsaruht, Puris

Preferred name

Sornsaruht, Puris

Main Affiliation

KMITL Business School

Email

puris.so@kmitl.ac.th

Now showing 1 - 2 of 2

Some of the metrics are blocked by your
consent settings
Thai small business owner leasing customer trust: A SEM analysis
(2019-01-01)
Suvitsakdanon, Udom
;
Sornsaruht, Puris
Systematic random sampling was used to obtain the study's 303 small business leasee sample. The CFA and SEM analysis used LISREL 9.10 from which it was concluded that all of the variables affecting a Thai small business leasing company's customer trust were positive. The causal variables influencing customer trust, from highest to lowest, were service quality (SQ), corporate social responsibility (CSR), customer satisfaction (SAT), and socioeconomic status (SES) with total influences of 0.80, 0.76, 0.64 and -0.14 respectively.
Some of the metrics are blocked by your
consent settings
Determinants of thai small business leasing customer loyalty: A structural equation model
(2019-01-01)
Suvitsakdanon, Udom
;
Sornsaruht, Puris