Rojniruttikul, Nuttawut

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Rojniruttikul, Nuttawut
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nuttawut.ro@kmitl.ac.th

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    Item type:Publication,
    Management of Green Economic Infrastructure and Environmental Sustainability in One Belt and Road Enitiative Economies
    (2022-05-01)
    Chen, Jian
    ;
    Rojniruttikul, Nuttawut
    ;
    Kun, Li Yu
    ;
    Ullah, Sana
    Green infrastructure has been considered as one potential solution for improving air quality as well as enhancing environmental sustainability in the modern era. Therefore, the study aims to examine the impact of green economic infrastructure on environmental sustainability in one belt and road initiative (OBRI) economies for the period 2007 to 2019. For empirical investigations, the study adopts 2SLS and GMM approaches. The study uses three proxies to measure green economic infrastructure, namely, green logistics, use of the internet, and green technology. Our 2SLS findings demonstrate that green logistics increases CO2 in OBRI, Central Asia, MENA and reduces CO2 in Europe. However, GMM findings report that green logistics increases CO2 in OBRI, central Asia, and MENA and reduces CO2 in Europe. While our 2SLS findings show that internet use reduces CO2 in OBRI and East and Southeast Asia Europe and increases CO2 in MENA. While GMM findings reveal that the use of the internet reduces CO2 in OBRI and Europe and increases in East and Southeast Asia and MENA. While green technology also enhances environmental sustainability in OBRI. Based on the findings, environmental policies can be revised for OBRI economies.
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    Item type:Publication,
    Influence of a Green Environmental Orientation on Corporate Sustainable Performance in the Manufacturing Sector
    (2025-03-01)
    Chen, Jian
    ;
    Rojniruttikul, Nuttawut
    As sustainability becomes a strategic imperative in the manufacturing sector, firms are increasingly adopting green environmental practices to enhance their competitive advantage and long-term viability. This study investigates the influence of an Internal (IGEO) or External Green Environmental Orientation (EGEO) on the Green Competitive Advantage (GCA), Green Innovation (GI), and Sustainable Performance (SP). Specifically, this research assesses the direct impact of an IGEO and EGEO on the GCA and GI, as well as their mediating roles in achieving sustainability objectives. To empirically validate the proposed conceptual framework, this study employs structural equation modeling (SEM) using survey data collected from 468 manufacturing firms in China. The findings reveal that an IGEO and EGEO are significant drivers of a GCA and GI, both of which, in turn, positively influence Sustainable Performance. The results underscore the importance of aligning internal sustainability initiatives with external environmental expectations to achieve superior long-term sustainability outcomes. This study contributes to the literature on green management by offering empirical evidence of the mechanisms through which a green orientation fosters sustainability. The insights derived have practical implications for firms seeking to integrate their internal capabilities with external environmental demands to develop a comprehensive and effective sustainability strategy. These findings serve as a valuable resource for researchers and practitioners aiming to enhance green competitiveness and innovation in the manufacturing sector.