Buachoom, Wonlop Writthym

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Preferred name
Buachoom, Wonlop Writthym
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Email
wonlop.bu@kmitl.ac.th

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    Item type:Publication,
    Gender Diversity in Top Management and Its Influence on Stakeholder Lawsuits in Thailand
    (2025-06-30)
    Buachoom, Wonlop Writthym
    ;
    Suttipun, Muttanachai
    Research aims: This study examines the influence of female top management on managing risk and on the potential for stakeholder lawsuits against listed firms on the Stock Exchange of Thailand (SET). Design/Methodology/Approach: In this study, female top management is defined as a woman in the CEO role, and stakeholders refer primarily to shareholders and employees. Data from 2020 to 2022 were collected from the annual reports of the Top 100 Thai-listed firms. At the same time, a proxy of corporate lawsuits is used to measure and disclose the frequency of lawsuits from corporate stakeholders. Descriptive analysis, correlation matrix, and multiple regression are used to analyse the data. Research findings: The average number of stakeholder lawsuits per firm is 5.732, with little yearly difference between 2020 and 2022. In addition, female top management significantly positively influences such lawsuits against top-listed Thai firms. To consider the relationship between board composition and the potential for stakeholder lawsuits, the study also finds a positive impact of board size and the presence of an international board. At the same time, there is a negative relationship between the age of top management and the likelihood of the emergence of stakeholder lawsuits. Originality/Value: The findings of the study demonstrate that agency and stakeholder theories can be used to explain the positive impact of a female CEO on stakeholder lawsuits filed against listed firms in Thailand.
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    Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small- and Medium-Sized Enterprises (MSMEs)
    (2022-07-01)
    Amornkitvikai, Yot
    ;
    Tham, Siew Yean
    ;
    Harvie, Charles
    ;
    Buachoom, Wonlop Writthym
    It is anticipated that e-commerce will contribute to achieving the 17th Sustainable Development Goal, which seeks to improve implementation mechanisms and revitalize global partnerships for sustainable development. However, MSMEs still face a digital gap compared to large enterprises, which affects their e-commerce sustainability. The study’s objective is to examine the factors and barriers affecting the e-commerce sustainability of Thai micro-, small- and medium-sized enterprises (MSMEs) based on a survey of retail and food and beverage (F&B) service MSMEs in metropolitan Bangkok. Estimations confirm the significance of the TOE framework for Thai MSMEs. Internal e-commerce tools (i.e., smartphones and websites) and external e-commerce platforms (i.e., social media, e-marketplaces, and food delivery platforms) can enhance e-commerce sustainability. However, the age of firms and owners (CEOs) affects e-commerce sustainability negatively. Exports, B2B e-commerce, and e-commerce experience can promote the e-commerce sustainability of Thai MSMEs. However, they perceive that many consumers are still not literate in using e-commerce. In addition, Thailand still has insufficient security to prevent hacking and malware. Therefore, Thai entrepreneurs’ e-commerce literacy is insufficient to enhance their e-commerce sustainability. On the other hand, sustainable e-commerce can increase customer satisfaction, loyalty, and trust through customer support, leading to more long-term online shopping. Hence, this study focuses on e-commerce sustainability-based economic dimensions, as measured by the percentage of e-commerce sales to total sales (e-commerce utilization/intensity).