Saengnoree, Amnuay
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Preferred name
Saengnoree, Amnuay
Main Affiliation
Email
amnuay.sa@kmitl.ac.th
18 results
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Item type:Publication, Behavioral intentions toward air purifier adoption in Thai municipal offices for sustainable indoor air quality(2026-12-01); As outdoor air pollution in Thailand increases and indoor environments begin to trap the accumulation of fine particulate matter (PM 2. 5) outside and produce it inside, the protection of indoor air quality (IAQ) in municipal offices is an issue of public-health concern. In this paper, we test determinants of the behavioral intention to use (BIU) portable air purifiers in municipal executives by combining the theory of planned behavior (TPB) and technology acceptance model (TAM) with a structural equation modelling (SEM) model based on a survey of n = 320 municipal executives across the country. Findings reveal that the perceived innovativeness and effectiveness of air purifiers, as a constitute of a key antecedent of adoption, has positive and significantly large standardized path coefficients both directly affecting BIU and indirectly, through perceived behavioral control (PBC) and perceived ease of use (PEOU). Results also indicate that BIU is related to environmental air characteristics (EAC) in the perception of executives regarding ambient and indoor air conditions and that this influences adoption through PBC and, indirectly through performance expectancy (PE) (all significant paths p < 0.001). Collectively, the evidence cannot cause an effect but indicates strong in-direct pathways that can be used to support an explanation of technology acceptance in the workplaces of the public sector. The findings highlight the significance of the user-centered design, the ability to build capabilities, as well as to communicate the air-purifier performance in a clear way helping to improve perceived control and expectancy. This research can inform policy-makers with respect to ad-ministration of cities because it connects the concepts of IAQ management, occupational health, and sustainable procurement and emphasizes how convenient data dashboards and online visualizations of air quality can shape the willingness of executives to implement air purifying technologies. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, THE RELATIONSHIPS BETWEEN TECHNOLOGY ADOPTION, HR COMPETENCIES, AND HR ANALYTICS OF LARGE-SIZE ENTERPRISES(2023-01-01); Purpose: The aim of this study is to explore the organizational construct that have relationship to HR Analytics in large-size organizations that operate their businesses in Thailand. Theoretical framework: Technology Adoption and HR Competencies are the two organizational constructs that are introduced in this study to examine their relationship with the HR Analytics. Design/methodology/approach: The study adopts a confirmatory factor analysis to develop the structural equation model through data collection from large-size organizations in Thailand. Findings: The hypotheses of the proposed conceptual framework are confirmed at significant level of p < 0.01. In addition, the study also provided statistical confirmation of the role of Technology Adoption as a mediating factor of HR Competencies to HR Analytics. Research, Practical & Social implications: The study gives the results to support the call from many authors around the area of HR Analytics and its influence on organization management. Originality/value: The study offers pioneer views on the relationship of relevant organizational dimensions to the HR Analytics and helps to bridge the gaps on the existing studies. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, An Analysis of how Customer Value, Service Innovation, and Brand Image Influence Chinese Online Travel Agency Customer Satisfaction and Loyalty(2024-01-01); ; This study examines the relationships between customer value (CV), service innovation (SI), OTA brand image (IM), e-customer satisfaction (ECS), and e-customer loyalty (ECL) in the online travel industry. From February to March 2023, the authors collected and analyzed opinions from 361 Chinese online travel agency (OTA) users via confirmatory factor analysis (CFA) and partial least squares structural equation modeling (PLS-SEM) with AMOS Version 22. SPSS for Windows Version 24 was employed for descriptive statistics. The analysis revealed positive direct effects of CV (0.45), SI (0.60), and IM (0.35) on ECS, highlighting their importance in shaping customer satisfaction. ECS also had a strong direct effect on ECL (0.75), emphasizing its role in driving loyalty. Additionally, CV and IM had indirect impacts on the ECL through the ECS (0.34 and 0.26, respectively). The model explains 82% of the variance in ECS and 89% in ECL. These findings offer strategic insights for OTAs, stressing the importance of enhancing CV, SI, and IM to improve ECS and ECL. The study discusses theoretical and practical implications, highlighting the importance of a customer-centric approach in the online travel industry. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Understanding Purchase Intentions for Solar Street Lighting in Thailand: The Impact of Regulatory and Political Factors(2024-01-01); This study explores the purchase intentions for solar street lighting in Thailand, with a focus on the impact of regulatory and political factors. The research aims to evaluate how government policies, political stability, and legal frameworks influence consumer decisions to adopt solar street lighting solutions. A quantitative approach was employed, using surveys and interviews with key stakeholders from various sectors. The findings suggest that supportive government policies significantly enhance purchase intentions, while political instability hinders adoption. Furthermore, clear regulatory guidelines and financial incentives are shown to be critical in driving widespread uptake. These insights provide valuable guidance for policymakers seeking to promote sustainable energy solutions in Thailand. The study concludes with recommendations for improving the regulatory framework to better support the growth of the solar lighting industry. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Antecedents to Haidilao Hot Pot Restaurant Consumer Loyalty in Bangkok(2024-01-01); This study's objective was to develop a structural equation model (SEM) of factors influencing consumer loyalty at Bangkok's Haidilao Hot Pot (HHP) Chinese restaurants. The study focused on consumers who visited the Central World Mall and Central Rama 9 Mall branches at least once during June and July 2023. The researchers used stratified random sampling to collect 312 questionnaires from the consumers surveyed. The questionnaire's validity and reliability were ensured through expert evaluation and pilot testing, with Cronbach's alpha values ranging from 0.81 to 0.89. Data were collected via an online questionnaire in both Thai and English and assessed for content validity and reliability. The SEM path analysis was conducted using LISREL 9.10, while SPSS for Windows 21 was used for descriptive statistics. Results indicated that all SEM factors positively influenced consumer loyalty, explaining 63% of the variance. The three most significant factors were service innovation (0.79), service quality (0.64), and service satisfaction (0.61). This study extends the limited post-COVID-19 literature on the Asian food and service sector by validating a comprehensive model of consumer loyalty specific to Chinese hot pot restaurants. It highlights the essential nature of service innovation, quality, and satisfaction in fostering consumer loyalty. The findings provide valuable insights for restaurant industry practitioners, highlighting the need to invest in service innovation and maintain high service quality to enhance customer satisfaction and loyalty. These strategies are essential for sustainable growth and operational improvements. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Innovative factors affecting performance of local government organizations in Thailand(2024-01-01); This dissertation aimed (1) to study factors that have causal influences that affect the performance of municipalities. (2) to study the causal relationship model of innovative organizations, innovative capabilities, service innovation and performance management that influences the performance of municipalities. (3) to develop a linear structural equation model of the influence of service innovation, innovation organization, innovative capabilities and performance management that affects the performance of local government organizations in the category of municipalities in Thailand. The sample group were 320 executives of local government organizations in the category of municipalities in Thailand. Sampling was done in 2 steps: stratified and systematic sampling. This study is a quantitative study, and the research tool was a structured questionnaire and data were analyzed by percentage, mean, standard deviation, skewness, kurtosis, and confirmatory component analysis and structural equation model analysis. The findings of this study demonstrate significant direct effects of innovative capabilities, service innovation and performance management on performance of local government organizations in Thailand. Moreover, it was observed that innovative organizations and innovative capabilities also exerted indirect effects on performance of local government organizations through their influence on performance management, serving as mediator variables. Through the development of a structural equation model, it was determined that innovative capabilities had the greatest overall influence on the performance of local government organizations in the category of municipalities in Thailand, followed by performance management, service innovation and innovation organization, respectively. This research study made executives of local government organizations in category of municipalities in Thailand can be used as a guideline in determining strategies for managing their organization to be able to keep up with changes in the digital world and to ensure that the performance of the local government organization achieves the specified goals in terms of both efficiency and effectiveness. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Integrative Medicine and Health Training for Thai General Practitioners (GP): A SEM Analysis(2023-01-31) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Financial Innovation and Crowdfunding: Influencing Investment Decisions in Tech Startups(2024-12-01); This study investigates the financial behavior of Thai investors in equity crowdfunding (ECF), focusing on the factors that influence their investment intentions. Drawing upon the Information System Success Model (ISSM), the Theory of Diffusion of Innovations, and the Technology Acceptance Model 3 (TAM3), the research examines the platform quality (PQ), platform characteristics (PC), and social influence (SI) as independent variables, with the perceived usefulness (PU) and perceived ease of use (PEOU) acting as mediators. Data were gathered from 275 Thai investors and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that the PU significantly influences investment decisions both directly and indirectly through the PEOU, which also directly affects investment intention. Furthermore, SI, PC, and PQ have indirect effects on investment decisions via the PU and PEOU, with SI being the most influential factor. This study provides valuable insights into optimizing ECF platform design, fostering investor trust, and enhancing regulatory frameworks to facilitate financial inclusion and innovation in the Thai crowdfunding landscape. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The causal factors that affect the organizational performance of large-size companies in Thailand through HR analytics(2023-01-01); Purpose: The purpose of this study is to investigate the impact of the causal factors, namely Organizational Culture (OC), Technology Adoption (TEA), and HR Competencies (HRC) on Organizational Performance (ORP), with a focus on the moderating effect of HR analytics (HRA). Design/Methodology/Approach: Data were collected using the purposive sampling method from 498 top management in the human resources department working for large-size organizations in Thailand. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are applied as statistical techniques to validate and test the proposed hypotheses of the conceptual framework. Findings: Results give strong supporting evidence to accept all the proposed hypotheses that the studied factors are contributing to each other and creating an impact on organizational performance. Conclusion: It is confirmed that ORC, TEA, and HRC have positively impacts on HRA and ORP. In addition, it is also confirmed that HRA acts as a moderating factor to facilitate the impact of ORC, TEA, and HRC on ORP. Research Limitations/Implications: The scope of this study only focuses on large-size organizations that operate in Thailand. Practical Implications: This study provides guidelines for an organization to improve factors that can have a positive impact on their performances. Contribution to Literature: This study serves as one of the pioneering contributions to the field of HRA and its implications for ORP. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Thai Dairy Farmers' Adoption of Automated Disinfectant Production(2026-07-01); ; Adoption of sustainable on-farm technologies is essential to minimize environmental impacts and improve the sustainability and biosecurity of the livestock industry. Despite growing interest in precision livestock farming, no prior study has examined the psychological and behavioral determinants of dairy farmers' adoption of automated disinfectant production systems, particularly in developing economies. The current research uses structural equation modeling to investigate the determinants of adoption intention for a novel automated on-farm disinfectant production system that requires minimal external chemicals and generates no waste. The data were gathered from 320 members of the Dairy Farming Cooperative of Thailand. The hypothesized model includes the constructs of innovation characteristics, trust in innovation, perceived usefulness and perceived value to explain adoption intention. The model had a good fit (χ²/df = 1.22, RMSEA = 0.02, CFI = 0.99) and accounted for 73% of the variability in adoption intention. Among the variables studied, perceived value showed the strongest direct influence on adoption, followed by perceived usefulness. In addition, innovation characteristics exerted the greatest overall influence on adoption intention through the intermediary factors of trust, perceived usefulness and perceived value. It becomes evident that, to foster sustainable innovation in agriculture, it is essential to convey a value proposition that goes well beyond its functional aspects, with trust an indispensable factor in the process. The outlined model provides theoretical and practical views that can enhance the implementation of innovative livestock management techniques.