Boonnual, Chutimant

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Boonnual, Chutimant
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chutimant.bo@kmitl.ac.th

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    Item type:Publication,
    The Impact of Lean Management on Sustainable Performance: The Moderating Role of Employee Performance in the Steel Industry
    (2024-11-10)
    Thawornsujaritkul, Thitirat
    ;
    Boonnual, Chutimant
    Sustainability has become a global imperative, positioning Lean management as a critical approach to achieving this goal, with employee performance efficiency playing a vital role in industrial manufacturing. Therefore, this study investigates how Lean waste management practices, supported by employee engagement, enhance sustainable performance in the steel industry, aligning with ESG indicators and the Sustainable Development Goals (SDGs). The model is empirically validated using Partial Least Squares Structural Equation Modeling (PLS-SEM) based on 385 responses from executives of steel manufacturing plants in the Eastern Region of Thailand. The findings reveal that lean management practices have a significant positive impact on sustainability, contributing to improved environmental, governance, and social outcomes. Employee performance also directly influences sustainability and has a strong positive effect on waste management, emphasizing its critical role in enhancing operational efficiency and sustainable practices. Interestingly, the study finds that employee performance significantly and negatively moderates the relationship between lean management and sustainability. This indicates that while high-performing employees enhance sustainability through their direct contributions, their overall effectiveness in operational areas may reduce the specific measurable impact of lean practices on sustainability outcomes. The results highlight the importance of integrating employee engagement and lean management strategies to optimize sustainability in the steel industry. Organizations are encouraged to foster a culture of continuous improvement and align operational strategies with human resource capabilities to achieve long-term sustainable success.
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    The Role of Entrepreneurs' Self-Efficacy and Alertness in Green Logistics Management for Sustainability in SMEs
    (2025-01-01)
    Boonnual, Chutimant
    ;
    Buasarabun, Chaninat
    ;
    Lalaeng, Chanyaphak
    This research aims to check the consistency and develop a model. It also explores the role of mediating variables and moderating variables that affects Sustainability Performance. The population used in this study was a group of small and medium-sized enterprises (SMEs), a sample of 250 (Wiratchai, 1999). Using the Smart PLS model, a two-stage approach was used for direct path, mediation and mediation effect analysis with high-dimensional latent variables. The results of the study found that GLM, EA, and ESE has a direct positive effect on SP. EA and ESE has a direct positive effect on GLM. The results of the mediation influence test found that, EA impact GLM through the mediation of ESE, EA impact SP through the mediation of ESE. But, no mediating role was discovered between GLM impact SP through the mediation of ESE. The results of mediation influence test found that, EA impact SP through the moderator of ESE, EA impact GLM through the moderator of ESE.
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    FACTORS AFFECTING BEHAVIORAL INTENTION OF TOURISTS TO TRAVEL INTO LOCAL DESTINATIONS IN RAYONG PROVINCE, THAILAND
    (2023-01-01)
    Vuthisopon, Sujira
    ;
    Sampaio, Fernando
    ;
    Boonnual, Chutimant
    Purpose: This study aims to explore the factors affecting behavioral intention of tourists to travel into local destinations in Rayong Province, Thailand and to examine destination personality, tourist connection with destination, and tourists’ behavioral intention to visit the local tourist attractions in Rayong province. In addition, the study explored on the influences from the self-brand connection as the transmission factor from destination personality to the behavioral intention for visitation. Theoretical framework: Destination Personality consisting of (1) conviviality, (2) sincerity, (3) excitement influence Self-brand connections which lead to Behavioral intention of revisiting intention and recommendation intention. Methodology: This was quantitative research that used questionnaire to collect data from 385 tourists. Data were analyzed by Structural Equation Model (SEM) Results and conclusion: The destination personality and self-brand connection had the influences on the behavioral intention to visit the destination confirmed by the empirical results stating that the brand connection are the transmission factor of destination personality toward the behavioral intention to travel. Research Implications: This study benefits the tourism industry in Rayong province to realize the behavioral intention of tourists to travel into local destinations in Rayong Province so they can improve their destination personality and brand connection in order to gain revisiting of tourists. Originality value: This study presents the new knowledge of destination personality and tourist attraction brand connection that they are related and have direct influences on tourist intentions to revisit the place.