Borriraklert, Atthaves

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Borriraklert, Atthaves
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Email
atthaves.bo@kmitl.ac.th

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    Item type:Publication,
    Enhancing Dashboard Usability Through Navigation Design: A Case of Thailand's Strategic Research Area Initiative
    (2025-01-01)
    Ratanawijarn, Neerawan
    ;
    Borriraklert, Atthaves
    This study applies the Design Science Research (DSR) methodology to develop and evaluate a taxonomy-based navigation system for dashboards supporting the Strategic Research Area (SRA) and Pre-SRA initiative in Thailand. Existing dashboards were found to be fragmented, reliant on bar charts, and limited in navigation support, hindering users' ability to interpret complex socio-economic and spatial data. The proposed artifact introduced a taxonomy system and three-tier navigation structure - global, local, and contextual - guided by six usability indicators: ease of learning, consistency, feedback, clear labels, visual clarity, and appropriateness. Evaluation with 20 provincial project coordinators demonstrated favorable usability outcomes, particularly in ease of learning and appropriateness, while qualitative feedback emphasized the need for clearer system responses and more diverse visualization formats. The study contributes practical insights for improving government data platforms and theoretical contributions linking navigation design to cognitive and information-processing principles.
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    Item type:Publication,
    From Brochures to Bytes: A Comparative Study of Media in Diffusing Energy-Efficient Housing Innovation
    (2025-01-01)
    Tongsubanan, Sarunporn
    ;
    Borriraklert, Atthaves
    This study compares the effectiveness of physical brochures and digital interactive media in communicating energy-efficient housing innovations. Drawing on Diffusion of Innovation (DOI) theory, three adoption criteria were evaluated: comprehension, relevance, and acceptance. A structured questionnaire with Likert-scale items and open-ended questions was administered to 40 participants exposed to both media formats. Descriptive statistics and content analysis were applied to examine responses. Results showed that digital media significantly outperformed brochures in all three criteria. Participants reported clearer understanding of technical housing standards, stronger personal relevance, and greater willingness to adopt sustainable housing when engaging with digital formats. Qualitative feedback highlighted the role of interactivity and contextualization in shaping positive responses. These findings suggest that brochures remain useful for raising awareness, but digital media are better suited to foster comprehension, persuasion, and adoption. The study concludes that shifting 'from brochures to bytes' is vital for diffusing sustainable housing innovations.