Jarinto, Krit
Loading...
2 results
Now showing 1 - 2 of 2
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Development of Community Enterprise Entrepreneurs in the Crop Production Sector for Entry into e-Commerce(2023-01-01); Sulong, MadaohThe spread of coronavirus disease in 2019 (COVID-19) in Thailand has led to a lack of liquidity and income for entrepreneurs, increasing the variety of distribution channels compared to store sales. This will be a solution for businesses that are struggling. The objectives of this research are to provide training and guidance to community enterprise groups, build a platform and collect product data from community enterprises in the research area, i.e. community enterprises in Chachoengsao Province. This research is participatory action-based with a group of entrepreneurs and 25 groups of community enterprises with three main processes: first, selection and training on e-commerce, second, development of electronic databases and marketing consultation to collect data from the website and consult experts. Finally, advertising and publicity in the online media to make consumers and the general public aware of the project in order to increase the sales and revenues of the community enterprise entrepreneurs. The results of the study indicate political and practical recommendations. To begin with, the government should provide financial support such as low-interest funds or loans as well as have clear, concrete, and continuity policies to support and promote community enterprises. In addition,community enterprises should raise awareness about the importance of real participation, manage big data, and form online trading will facilitate which can ensure sustainability. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, “Clustering by Employee Personality”, Modern Working World Perspectives on Work Efficiency in the Organizations(2024-01-01); Ridsomboon, Laddawan-The purpose of this study is to classify the employees of a multinational company with Thai operations. A two-step cluster analysis technique is used in this quantitative study to analyze the data. Six variables are used to group individuals: gender, education level, type of international firm, personality, length of employment with the organization, and work efficiency. The research aims to help businesses build their human resource strategies, and several areas, including hiring, placement, and personal growth. This study distributed 446 questionnaire sets. Six clusters emerged from the two-step cluster analysis. Cluster 1 had the lowest work efficiency and the shortest work time, as characterized by Conscientiousness personality. Cluster 2, which was also characterized by Conscientiousness, had the highest work efficiency and moderate work duration of all groups. Cluster 3, which was distinguished by Emotional Stability, scored fourth in terms of job efficiency, and had a relatively long working time. Cluster 4 (Agreeableness) ranked fifth in work efficiency and had the longest work duration. Extraversion characterized Cluster 5, which ranked third in work efficiency and had a rather long work time. Finally, Cluster 6, which is defined by Openness to Experience, came in second in terms of work efficiency but had the lowest work length.