Novice Behavior Analysis in Business Training by Using Tobii Eye Tracking Technology

Abstract

Advanced technology exists in various business sectors. It is important to identify fundamental skills that are required in each business. This research aims to understand the situation or obstacles confronted by a novice staff individual while they perform required business tasks. This can provide an initial understanding of newly employed staff’s behavior and tailor meaningful training for them. Each employee performs required job tasks based on their previous background knowledge and experiences. To succeed in new job tasks, a proposed training guideline can assist novices get started and cooperate successfully with others throughout the new business environment. With the use of Tobii Eye Tracking Technology, the researcher can gather a novice’s behavior through eye tracking hardware—Tobii Glasses 3. This method discloses hidden thinking and level of task performance. Tobii Pro Lab is a software for doing analysis with 4 features: 1) gaze plots; 2) heat maps; 3) times of interest; 4) areas of interest to achieve the goal of providing information in training new employees.