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Influences on the muay thai tourism industry in Thailand
Author(s)
Phuykaeokam, Supachai
Deebhijarn, Samart
Date Issued
January 1, 2020
Type
Article
Abstract
The goal of this research was to develop a Muay Thai competition management program in the following decade. However, the model has been implemented correctly for practical use. The analysis incorporated a combination of quantitative and qualitative methods, to fully cover all aspects of the results, and specifically visitor satisfaction with the Muay Thai market. Results were collected from 400 visitors to the Muay Thai 3-stadium event to build a template for Muay Thai rivalry for the next ten years. The first step toward data collection was a comprehensive survey with Muay Thai and tourism experts. The second and third phases of data collection were taken to validate the opinions of the experts on various elements. All data were collected for the model format after three phases of data collection. A brainstorming session took place to verify what was offered by eight experts. The results showed that high-level competition personnel, is followed by establishment, travel agency participation and product gaining (x=3.91), and based on the quantitative research results were satisfactory for tourists. The researchers' also conducted study in highlevel operations. Results show the success of the Muay Thai tourism competition involves evaluation of the game, theories, concepts and study of Muay Thai's qualitative research model.
Citation
African Journal of Hospitality Tourism and Leisure, 9(1), 1-10, 2020