An interactive Analytic Hierarchy Process for product recommendation: A case study in studio recording

Abstract

The Analytic Hierarchy Process (AHP) is a powerful tool for decision making. In this paper, we present an application of AHP used for product recommendation to assist customers in selecting power equipment for studio recording. The application is implemented in Microsoft Excel in an interactive manner where customers are asked to answer questions related to product requirements and customer preferences. The customer information is combined with the predefined judgments from the experts according to a given set of criteria for product selection. The score for each product is then calculated according to the AHP, and the top three products with the highest score are recommended for the customer. The proposed method is tested by the customers and the results are discussed.