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Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective
Author(s)
Lalisan, April Kim
Rahayu, Karisma Sri
Besa, Maricar
Ong, Yi Xuan
Ashoer, Muhammad
Widyatama, Arif
Xuan, Minh Dam
Thi Vo, Nga
Ramli, Hazza Roshada
Nhem, Sochea
Ky, Veasna
Ditta-Apichai, Morakot
Aung, Aung
Guterres, Joao Gregorio Goncalves
Haji Dullah, Muhammad Adi Safwan
Ating, Rashid
Date Issued
January 1, 2025
Type
Conference Paper
Abstract
Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.
Citation
Lecture Notes in Networks and Systems, 1573 LNNS, 404-423, 2025