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The acceptance model toward cashless society in Thailand
Author(s)
Wutthirong, Phayat
Nakwari, Parisgawin
Jaikua, Mathin
Date Issued
August 23, 2019
Type
Conference Paper
Abstract
The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.
Citation
ACM International Conference Proceeding Series, 190-195, 2019