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THE FIVE-FACTOR MODEL OF SANDAL DESIGN
Author(s)
Sompoangeon, Saneh
Seviset, Somchai
Egwutvongsa, Songwut
Date Issued
January 1, 2025
Type
Article
Abstract
The growth of the sandal market in Thailand is on the decline, with purchase behavior changing among young consumers. As a result, the factors of sandal design are currently changing as well. The objective of this research was to study the factors of sandal design using a quantitative method. The data were collected from 400 Gen-Z consumers aged between 18-27 years old in Bangkok, Thailand, obtained by multi-stage sampling. A self-administered online survey questionnaire with a structured interview was used. The data were analyzed by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results revealed 5 factors of sandal design that meet the needs of Gen-Z consumers, i.e., aesthetic, functionality, symbolism, ergonomics, and innovation. Innovation was found to be the factor that most affected sandal design. According to the results, these factors can be applied to set a strategic plan for more efficient sandal design, which would be useful for product designers, manufacturers, and marketers of the sandal industry in Thailand.
Citation
Leather and Footwear Journal, 25(1), 13-32, 2025