Exploring Influential Factors in the Purchasing of Nutritional Supplements for the Elderly

Abstract

This research investigates the factors influencing purchasing decisions of nutritional supplements for the elderly in Thailand, focusing on health consciousness, quality assurance, social influence, accessibility, and perceived benefits. A comprehensive questionnaire survey was conducted with 385 customers from diverse demographic backgrounds. Reliability and validity tests were performed to ensure the robustness of the data. The results of the survey revealed high levels of health consciousness and quality assurance as significant drivers for the purchasing of nutritional supplements. Social influence, accessibility, and perceived benefits also played influential roles. Multiple linear regression analysis confirmed the strong relationships between these factors and supplement purchases. The findings offer valuable insights for healthcare providers, marketers, and policymakers aiming to enhance the nutritional health of Thailand's aging population. This research provides a comprehensive understanding of the dynamics affecting nutritional supplement purchases for the elderly in Thailand, promoting informed decision-making and healthcare improvement.