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Influencing variables on outsourcing repeat purchase intention by Thailand's Kasikornbank PCL
Author(s)
Chamchuntra, Sutthicha
Fongsuwan, Wanno
Date Issued
January 1, 2014
Type
Article
Abstract
The research objective was to determine patterns, relationships and the influence of user trust, service performance and service quality on the outsourcing and repeat purchase intention by Thailand's Kasikornbank PCL. Research methodologies used within this study included both quantitative and qualitative research. Quantitative is further qualified from the survey given to 340 Kasikornbank participants. The Partial Least Square (PLS) technique, a form of structural equation modeling, is additionally used due to it being component-based rather than covariance-based. Additionally, qualitative research is supported by input from questionnaires from 10 key corporate executives who determine policy utilizing the purposive sampling approach. The results showed that the attitudes and behavior of banks had a direct and immediate overall effect on the repeat purchase intention. This was a fact recognized by a hypothesis significance p<0.05, with the results of qualitative research being consistent with the results of quantitative research. The findings of the study concluded that outsourcing is a service focused business employed byfinancial institutions to perform certain activities within the financial sector. As such, they need to build trust with bank employees as well as build service user trust. In building understanding and cooperation with each other, additional important factors include the company's reputation in building trust, having capable employees, having products which keep pace with change and able to meet the financial services institutions because the actions of outsourcing will affect the business operations of financial institutions.
Citation
Research Journal of Business Management, 8(4), 319-337, 2014