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A qualitative study in user's information-seeking behaviors on Web sites: A user-centered approach to Web site development
Author(s)
Sawasdichai, Napawan
Date Issued
December 1, 2008
Type
Book Chapter
Abstract
This chapter introduces a qualitative study of user's information-seeking tasks on Web-based media, by investigating user's cognitive behaviors when they are searching for particular information on various kinds of Web sites. The experiment, which is a major part of the recently completed doctoral research at the Institute of Design-IIT, particularly studies cognitive factors including user goals and modes of searching in order to investigate if these factors significantly affect users' information-seeking behaviors. The main objective is to identify the corresponding impact of these factors on their needs and behaviors in relation to Web site design. By taking a userbased qualitative approach, the author hopes that this study will open the door to a careful consideration of actual user needs and behaviors in relation to information-seeking tasks on Web-based media. The results may compliment the uses of existing quantitative studies by supplying a deeper user understanding and a new qualitative approach to analyze and improve the design of information on Web sites. © 2009, IGI Global.
Citation
Selected Readings on the Human Side of Information Technology, 91-124, 2008