The Causal Relationship of the Application of the BCG Economic Model Affecting the Competitive Advantage and Performance of Community Enterprise

Abstract

This research aimed to study the causal relationship of the application of the BCG economic model affecting the competitive advantage and performance of community enterprise. The sample consisted of 280 executives from president or vice president of a community enterprise group in Thailand. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that 1) business resources capabilities positively affect the application of the BCG economic model, competitive advantage, and performance of community enterprise. Therefore, community enterprises should pay attention to business resources capabilities, which includes the value of resources, scarcity of resources, difficulty in imitation, and organizational management abilities. 2) the application of the BCG economic model positively affect competitive advantage, and performance of community enterprise. Therefore, community enterprises should pay attention to the application of the BCG economic model to their operations, which includes bio economy, circular economy and green economy. 3) Competitive advantage positively affect performance of community enterprise. Therefore, the organization must develop to lead to creating a competitive advantage, consisting of making a difference, cost advantage and rapid response.