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Analysis of Shopping Mall Tourist Satisfaction in Bangkok Using Word Cloud of Online Reviews
Author(s)
Ladkoom, Kobthong
Tarigan, Emiya Fefayosa Br
Yasirandi, Rahmat
Suwastika, Novian Anggis
Anom, Rahmat Indra Pratama
Makky, Muhammad Al
Date Issued
January 1, 2023
Type
Conference Paper
Abstract
The tourism industry is very important to prioritize, especially for developing countries like Thailand. The increase in tourist visits to Bangkok also triggers the potential for a rise in Bangkok tourism during the pandemic. In this study, shopping malls are one of the attractive attractions for a capital city like Bangkok. Tourist expectations of attraction must be realized so that satisfaction can be realized and created revisit. In the digitalization era, the internet's use to find and disseminate information has become commonplace. Tripadvisor.com is one of the leading review sites, which already has many reviewers, and is the case study in this research. Using Word Cloud as an analysis technique and clustering of data reviews, several important factors influence tourist satisfaction. Based on the 1186 clustered reviewers, several factors were produced, such as Place Quality, Location Access, Support Facilities, Price, and Seller Attitude. These factors can influence the decision to visit shopping malls in Bangkok because they represent tourist satisfaction.
Citation
2023 International Conference on Cyber Management and Engineering Cymaen 2023, 92-96, 2023