Jitpaiboon, Jenjira
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Item type:Publication, What exactly are NESTs in Thailand?: Understanding among Thai Students Regarding the Concept of ‘Native English Speaking Teachers’ in EFL Classrooms(2025-01-01); ; In Thailand, where students encounter both Native English-Speaking Teachers (NESTs) and Non-Native English Speaking Teachers (NNESTs)—with a significant portion of NNESTs being Thai and Filipino—a gap exists in understanding how Thai students interpret the terms Native English Speakers (NESs) and NESTs. This study aimed to explore this understanding among 279 Thai undergraduate students majoring in English, ranging from 1<sup>st</sup> to 4<sup>th</sup> year, focusing on their perceptions of countries considered as NES nations and using Kachru’s (1985) Three Concentric Model as a framework. It examined the relationship between students’ educational backgrounds and comprehension of these terms, as well as their expectations and experiences with NESTs and NNESTs. Data were collected via a mixed-methods approach, encompassing questionnaires and semi-structured group interviews, and analyzed using SPSS for statistical measures and AntConc for frequency analysis of questionnaire responses. Interview recordings were transcribed and analyzed for emerging themes. Key findings included that students identified countries from Kachru’s outer and expanding circles as NES nations, in addition to commonly recognized ones such as the US and the UK. The study highlighted a correlation between the students’ four-year education and their broader understanding of English. Moreover, this research found that students judge NESTs by their teaching skills and education quality rather than origin. This study underscores the importance of examining participants’ preconceptions of NESs and NESTs to enhance the accuracy of future research. It also suggests potential for further research, such as comparative studies with participants in NES countries. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How Does the Bangkok Post Transform Press Releases into News Stories?(2025-01-01); ;Newton, JonathanSripicharn, PassapongOver the past decade (2014-2023), there has been considerable research on the linguistic features of press releases worldwide. However, studies comparing the linguistic features of news articles and press releases are rare, particularly in the Thai context. In Thailand, coursebooks dedicated to press release writing in the English language are also limited. Most existing studies concentrate primarily on text analysis without collaboration with industry experts, which results in fewer valid findings for classroom use. This study addresses this gap by incorporating insights from industry professionals in an analysis of the Bangkok Post, comparing its news articles published in the PR news section with the corresponding press releases. The analysis of linguistic features targets headlines and lead paragraphs to provide more detailed findings. An interview with the news editor was also conducted in order to gain a deeper understanding of the process by which press releases are transformed into news articles according to the style and preferences of the Bangkok Post. The findings confirmed that the newspaper emphasizes conciseness during editing, with a stronger focus on headlines, though lead paragraphs are also refined. Insights from the interview also revealed the editor’s flexibility, such as regarding headline capitalization. These results, which identify specific newspaper preferences, offer insights for students aspiring to be public relations practitioners and highlight the importance of building a positive rapport with the media. The paper concludes with recommendations for bridging the gap between academic learning and industry requirements and for ensuring that students are well-equipped for their future careers. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Investigating Motivations of Learning Languages Other Than English: A Case of Learners of Japanese in Thailand(2024-01-01); ; Current theories about learning a second language might not fully explain why people want to learn languages other than English (LOTE) in the context of globalization and multilingualism. This study adopted and adjusted Huang’s (2021) motivational dimensions for LOTE learners, specifically focusing on those who learn LOTE as a third language (L3), as is common in Thailand. It aimed to explore the motivations of 167 Thai students in higher education when choosing to study Japanese, using a questionnaire and a focus group. The findings indicate that Culture/Community Interest and Instrumentality-Promotion significantly influence motivation. On the other hand, Instrumentality-Prevention and Intended Learning Effort are closely related and exhibit the least influence. The findings also showed that students’ motivations change depending on their year of study. Third-and fourth-year students valued practical benefits the most, while second-year students were more interested in the culture and community of the target language. In addition, the research also examined students’ perceptions of multilingual learning. This research helps educators, linguists, and policymakers understand why students want to study Japanese and to create effective teaching strategies tailored to students’ interests. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Trends of Corpus Linguistics Used in English for Specific Purposes Research: A Case of Asian ESP Journal(2022-09-01); This corpus-based study aims to investigate the trends of corpus linguistics used as a methodology in the English for Specific Purposes (ESP) research based on corpora of research article (RA) abstracts and conclusions published in the Asian ESP journal between 2005 and 2020. The findings reveal that 52 research articles out of 452, accounting for 11.5%, adopted corpus linguistics as a methodology. The number seems to be highest between 2011 and 2015 and tends to fall dramatically between 2016 and 2020. In terms of research approach, the corpus-based approach appears to outnumber the corpus-driven overwhelmingly. Swales' CARS model and study on research articles were strongly connected with corpus linguistics. However, the pedagogical application of corpus linguistics in the ESP domain appears to be underresearched. This study demonstrates how corpus linguistics can be applied as a research tool in trends investigation and contributes to the area of both corpus linguistics and ESP research.
