Loading...
A cross-cultural study on the value structure of mobile internet usage: Comparison between Indonesia and Thailand
Author(s)
Wardani, Ranti Yulia
Date Issued
January 1, 2016
Type
Article
Abstract
This study aims to examine the usage a pattern of mobile Internet from perspective of intercultural among developing countries. Data obtained from a survey of questionnaire which is distributed in both Thailand and Indonesia during 2013. The multiple regression analysis has been applied to identify between value structures (functional value, emotional value, social value and monetary value) and overall satisfaction in each country. Finding shows that functional value, emotional value, social value, and monetary value significantly affect satisfaction for Indonesia users which is similar to Thai users except the emotional value does not affect the satisfaction. A comparison test to examine the difference in value structure between Indonesia and Thailand has been analyzed. The results show that the functional value, emotional value, social value and monetary value between Indonesia and Thailand are different. The results of these differences are influenced by the perceptions of respondents in Indonesia and Thailand to the different mobile Internet usage pattern. In this case it turns out different cultures influence the way in perceiving the use of different technologies, especially in the mobile Internet usage pattern.
Citation
International Journal of Applied Business and Economic Research, 14(3), 1671-1696, 2016