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Willingness to pay for cloud computing service of SME in Thailand
Author(s)
Date Issued
June 15, 2017
Type
Conference Paper
Abstract
This study examined the factor affecting a decision to use cloud computing service for Thai SMEs. A questionnaire was employed for data collection from a sample of SMEs that use cloud computing technology in the Bangkok area during January 2015-June 2015. A statistic model was utilized in order to analyses the determined factor on using cloud computing service of Thai SMEs. Moreover, the willingness-to-pay (WTP) to additional cloud computing service was calculated. The findings can be used to gauge SMEs demand for improved cloud computing services and infrastructure.
Citation
2017 3rd International Conference on Information Management Icim 2017, 21-25, 2017