An acceptance model of mobile banking

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dc.contributor.authorSathitwiriyawong, Chanboon
dc.contributor.authorPhuttaraksa, Pornnapa
dc.date.accessioned2026-08-06T10:20:13Z
dc.date.available2026-08-06T10:20:13Z
dc.date.issued2018-06-20
dc.description.abstractThis paper examines the influence of five external variables regarding the acceptance of mobile banking based on technology acceptance model (TAM) and trust model. They are system quality, self-efficacy, subjective norm, structural assurance, and compatibility. The population samples are retail bank customers residing in Bangkok who have experience in mobile banking services. Structural equation modeling is used to evaluate the causal relationship in the proposed model. The results of path coefficient analysis indicate that the acceptance of mobile banking is mainly influenced by behavioral intention to use. The acceptance of mobile banking can be explained by behavioral intention to use by 40 percent. Furthermore, compatibility emerged as the most powerful factor influencing the behavioral intention to use compared with the other factors.
dc.identifier.citationProceedings of 2018 5th International Conference on Business and Industrial Research Smart Technology for Next Generation of Information Engineering Business and Social Science Icbir 2018, 435-439, 2018
dc.identifier.doi10.1109/ICBIR.2018.8391236
dc.identifier.other2-s2.0-85050139447
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/8644
dc.sourceProceedings of 2018 5th International Conference on Business and Industrial Research Smart Technology for Next Generation of Information Engineering Business and Social Science Icbir 2018
dc.subjectmobile banking
dc.subjectstructural equation modeling
dc.subjectTAM
dc.subjecttechnology acceptance model
dc.subjecttrust model
dc.titleAn acceptance model of mobile banking
dc.typeConference Paper

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