Milestones in intellectual property rights promotion (Trademark) and OTOP Business in Thailand under the public concept of "Pracharat"

This research has three objectives. They are 1) to study promotion levels of Trademark and One Tambon One Product (OTOP) Business in Thailand under the concept of Pracharat, 2) to study factors influencing the promotion of Trademark and OTOP Business in Thailand under the concept of Pracharat, and 3) to study and propose guidelines for promoting Trademark and OTOP Business in Thailand under the concept of Pracharat. The study was conducted by qualitative and quantitative research methods. The sample group was OTOP entrepreneurs in five pilot provinces from four regions, totalling 2,000 people. The key informants were those who played an important role in managing the OTOP product. Research tools were questionnaires and interview forms. The research revealed that opinions on promoting Trademark and OTOP Business in Thailand under Pracharat concept were at a moderate level. When considering each ground, the first opinion was about the rights of OTOP trademark owners. Other factors were also found including accessing production factors, administration, knowledge management, communication and awareness for sustainability, respectively. Such variables can presumably foresee the promotion of Trademark and OTOP Business in Thailand under the concept of Pracharat, by 74.5 percent. Milestones in Intellectual Property Rights Promotion (Trademark) and OTOP Business in Thailand under the Public Concept "Pracharat" include value added creation and product development, and improvement of trademark protection regulations in the current situation.