Innovation Adoption: Fostering Acceptance of New Products

dc.contributor.authorSutti Sooampon
dc.date.accessioned2026-05-08T19:24:33Z
dc.date.issued2025-1-1
dc.identifier.doi10.1007/978-981-96-2837-7_14
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/19618
dc.publisherApplied innovation and technology management
dc.subjectTechnology Adoption and User Behaviour
dc.subjectInnovation Diffusion and Forecasting
dc.subjectDigital Marketing and Social Media
dc.titleInnovation Adoption: Fostering Acceptance of New Products
dc.typeBook-chapter

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