Innovation Adoption: Fostering Acceptance of New Products
| dc.contributor.author | Sutti Sooampon | |
| dc.date.accessioned | 2026-05-08T19:24:33Z | |
| dc.date.issued | 2025-1-1 | |
| dc.identifier.doi | 10.1007/978-981-96-2837-7_14 | |
| dc.identifier.uri | https://dspace.kmitl.ac.th/handle/123456789/19618 | |
| dc.publisher | Applied innovation and technology management | |
| dc.subject | Technology Adoption and User Behaviour | |
| dc.subject | Innovation Diffusion and Forecasting | |
| dc.subject | Digital Marketing and Social Media | |
| dc.title | Innovation Adoption: Fostering Acceptance of New Products | |
| dc.type | Book-chapter |