PURCHASE BEHAVIOR IN MAKING DECISION IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SERVICE SECTOR FOR INNOVATIVE SOLAR POWER AIRCONDITIONING SYSTEM

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dc.contributor.authorNone Thitakom Leetanan
dc.contributor.authorNone Thapong Teerawatananond
dc.contributor.authorNone Amnuay Saengnoree
dc.contributor.authorNone Samart Deebhijarn
dc.date.accessioned2025-07-21T06:09:15Z
dc.date.issued2023-05-23
dc.description.abstractThis article aims to explore consumer behavior in purchasing decisions of solar air conditioning innovations of small and medium enterprises (SMEs) in the service sector. From the study of the concept related theory, it can be concluded that consumer behavior in purchasing decisions of solar air conditioning innovations of small and medium enterprises in the service sector consisted of Government Policies, Product feature Innovations, Consumer Innovation, Consumers Perceived Value.
dc.identifier.doi10.59670/jns.v34i.1070
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/12488
dc.subjectValue (mathematics)
dc.subject.classificationSustainability, Governance, and Employment Studies
dc.titlePURCHASE BEHAVIOR IN MAKING DECISION IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SERVICE SECTOR FOR INNOVATIVE SOLAR POWER AIRCONDITIONING SYSTEM
dc.typeArticle

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