PURCHASE BEHAVIOR IN MAKING DECISION IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SERVICE SECTOR FOR INNOVATIVE SOLAR POWER AIRCONDITIONING SYSTEM

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dc.contributor.authorThitakom Leetanan
dc.contributor.authorThapong Teerawatananond
dc.contributor.authorAmnuay Saengnoree
dc.contributor.authorSamart Deebhijarn
dc.date.accessioned2026-05-08T19:22:13Z
dc.date.issued2023-5-23
dc.description.abstractThis article aims to explore consumer behavior in purchasing decisions of solar air conditioning innovations of small and medium enterprises (SMEs) in the service sector. From the study of the concept related theory, it can be concluded that consumer behavior in purchasing decisions of solar air conditioning innovations of small and medium enterprises in the service sector consisted of Government Policies, Product feature Innovations, Consumer Innovation, Consumers Perceived Value.
dc.identifier.doi10.59670/jns.v34i.1070
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/18400
dc.publisherJournal of Namibian Studies History Politics Culture
dc.subjectSustainability, Governance, and Employment Studies
dc.subjectSMEs Development and Digital Marketing
dc.subjectEmployee Performance and Management
dc.titlePURCHASE BEHAVIOR IN MAKING DECISION IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SERVICE SECTOR FOR INNOVATIVE SOLAR POWER AIRCONDITIONING SYSTEM
dc.typeArticle

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