Decision Making in Selecting Mobile Payment Systems

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dc.contributor.authorChaiyasoonthorn, Wornchanok
dc.date.accessioned2026-08-06T10:22:37Z
dc.date.available2026-08-06T10:22:37Z
dc.date.issued2019-01-01
dc.description.abstractThailand is transforming its economy into a digital economy.Mobile payment (m-payment) is a core technology that helps the country phasesfrom the manufacturing-based economy into the digital economy. However, aquestion remains what factors influencing people to adopt mobile payment. Littleliterature focuses on users in Thailand. This study aims to determine factorsassociating with the decision-making process in selecting m-payment systemsof respondents in Bangkok. The study addresses a research question. What dofactors segregate m-payment adoption? 820 respondents were asked by using aquestionnaire. Employment of confirmatory factor analysis (CFA) developedthe measurement showing acceptable validity and reliability. The study usesmultinomial logistic regression to classify Technology Choices (TCs). The resultsshow low values of Pseudo R-Square, indicating that there is a lack ofpractical variables. Discussions and suggestions are addressed in this research
dc.identifier.citationInternational Journal of Interactive Mobile Technologies, 13(9), 126-139, 2019
dc.identifier.doi10.3991/IJIM.V13I09.10834
dc.identifier.issn18657923
dc.identifier.other2-s2.0-85102531369
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/9328
dc.sourceInternational Journal of Interactive Mobile Technologies
dc.subjectConsumer behaviour
dc.subjectDecision making
dc.subjectEnd-user behaviour
dc.subjectIntention to use
dc.subjectM-payment
dc.subjectMobile payment
dc.subjectTechnology adoption
dc.subjectThailand
dc.titleDecision Making in Selecting Mobile Payment Systems
dc.typeArticle

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