Factors of s-commerce influencing trust & purchase intention

Simple item page
dc.contributor.authorPothong, Chutada
dc.contributor.authorSathitwiriyawong, Chanboon
dc.date.accessioned2026-08-06T10:16:10Z
dc.date.available2026-08-06T10:16:10Z
dc.date.issued2017-02-21
dc.description.abstractThis paper aims to study factors influencing trust and purchase intention on the Internet, develop model of trust and purchase intention by empirical data, and analyze path of antecedents influencing purchase intention. This study identifies the factors proposed in the existing social commerce constructs: Recommendation and referrals, rating and reviews, forums and communities, together with three additional important factors in online environments to get comprehensive results comprising security concerns, communication, and word of mouth. It has been found that the four investigated factors: Recommendation and referrals, rating and reviews, communication, and WOM, have positive effects on both trust and purchase intention. The rest of the investigated factors: forums and communities, and security concerns have positive effects specific to trust. The results also indicate that the more consumers trust an s-commerce, the more likely they are to exhibit purchase intention.
dc.identifier.citation20th International Computer Science and Engineering Conference Smart Ubiquitos Computing and Knowledge Icsec 2016, 2017
dc.identifier.doi10.1109/ICSEC.2016.7859879
dc.identifier.other2-s2.0-85016187439
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/7515
dc.source20th International Computer Science and Engineering Conference Smart Ubiquitos Computing and Knowledge Icsec 2016
dc.subjectPurchase intention
dc.subjectSocial commerce
dc.subjectSocial commerce constructs
dc.subjectTAM
dc.subjectTRA
dc.subjectTrust
dc.titleFactors of s-commerce influencing trust & purchase intention
dc.typeConference Paper

Files

Collections

Research