Factors Influencing Shoppers� Behavioral Intention to Purchase Smart Phones: Digital Transformation Through YouTube User Generated Content

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dc.contributor.authorAnuphat Thirakulwanich
dc.contributor.authorSudaporn Sawmong
dc.date.accessioned2025-07-21T06:06:22Z
dc.date.issued2022-01-01
dc.identifier.doi10.1007/978-3-031-14985-6_3
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/10965
dc.subjectUser-Generated Content
dc.subjectSource credibility
dc.subjectSample (material)
dc.subjectTechnology Acceptance Model
dc.subject.classificationDigital Marketing and Social Media
dc.titleFactors Influencing Shoppers� Behavioral Intention to Purchase Smart Phones: Digital Transformation Through YouTube User Generated Content
dc.typeBook chapter

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