TikTok videos on brand love and brand authenticity in the tourism industry

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dc.contributor.authorSheraz Ahmad
dc.date.accessioned2026-05-08T19:25:09Z
dc.date.issued2025-8-4
dc.identifier.doi10.1080/13032917.2025.2540846
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/19953
dc.publisherAnatolia
dc.subjectDigital Marketing and Social Media
dc.subjectConsumer Behavior in Brand Consumption and Identification
dc.subjectTechnology Adoption and User Behaviour
dc.titleTikTok videos on brand love and brand authenticity in the tourism industry
dc.typeArticle

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