The Intention to Use Innovative Compliance Application for Thai-Listed Companies

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dc.contributor.authorChalermnon, Pattarasupang
dc.contributor.authorVuthisopon, Sujira
dc.contributor.authorSaengnoree, Amnuay
dc.contributor.authorDeebhijarn, Samart
dc.date.accessioned2026-08-06T10:47:04Z
dc.date.available2026-08-06T10:47:04Z
dc.date.issued2024-09-20
dc.description.abstractThis study explores the intention to use innovative compliance applications among Thai-listed companies, focusing on a novel technology introduced to companies listed on the Stock Exchange of Thailand (SET). The research employs the Technology Acceptance Model (TAM) as its theoretical foundation, utilizing a quantitative approach. Data from 360 capital market law compliance officers in Thai public companies listed on the SET was analyzed using structural equation modeling. The study identifies four key factors impacting user satisfaction and intention to use the application: perceived ease of use, perceived usefulness, trust, and innovation quality. Results reveal significant relationships between innovation quality, user satisfaction, trust, and the intention to use the application. Findings demonstrate the connection between TAM variables and technology adoption in the legal sector, particularly for capital market law compliance officers. Innovation quality, user satisfaction, and trust emerge as the most influential factors, in that order, affecting the intention to use the application. This research contributes to understanding user perceptions and intentions regarding compliance software, potentially guiding future developments in regulatory technology for Thai-listed companies.
dc.identifier.citationJournal of Ecohumanism, 3(7), 1465-1483, 2024
dc.identifier.doi10.62754/joe.v3i7.4310
dc.identifier.issn27526798
dc.identifier.other2-s2.0-85207430538
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/15895
dc.sourceJournal of Ecohumanism
dc.subjectapplication
dc.subjectcapital market law
dc.subjectcompliance
dc.subjectIntention
dc.subjectsoftware
dc.subjectTAM
dc.subjectThai listed companies
dc.titleThe Intention to Use Innovative Compliance Application for Thai-Listed Companies
dc.typeArticle

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