The Acceptance Model of Mobile Shopping Apps in China

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dc.contributor.authorLin, Xiaojian
dc.contributor.authorQiu, Yingming
dc.contributor.authorChaveesuk, Singha
dc.contributor.authorChaiyasoonthorn, Wornchanok
dc.date.accessioned2026-08-06T10:32:58Z
dc.date.available2026-08-06T10:32:58Z
dc.date.issued2021-06-23
dc.description.abstractWith the higher users' rate of mobile internet technology, more and more Chinese people start to use smartphones. E-commerce is gradually changing to mobile commerce in China. As a new shopping tool, mobile shopping Apps are more and more popular in China. The challenges of promoting mobile shopping Apps have brought challenges to the company promoting it. In this study, we propose a conceptual framework of the adoption model of mobile shopping (M-shopping) Apps based on UTAUT2 integrated with factor Corporate Reputation and factor Personal Innovativeness in IT to examine the correlative factors influencing users' willingness to use the mobile shopping applications before quantitative analysis, providing some suggestions on how to improve M-shopping Apps for the retailers and Apps developers.
dc.identifier.citationACM International Conference Proceeding Series, 69-72, 2021
dc.identifier.doi10.1145/3473465.3473477
dc.identifier.other2-s2.0-85117216523
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/12132
dc.sourceACM International Conference Proceeding Series
dc.subjectMobile Shopping
dc.subjectMobile Shopping Apps
dc.subjectUTAUT2
dc.titleThe Acceptance Model of Mobile Shopping Apps in China
dc.typeConference Paper

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