The radical innovation affecting competitive advantage of the Thai furniture industry

dc.contributor.authorTangkit, Kitipong
dc.contributor.authorPanjakajornsak, Vinai
dc.date.accessioned2026-08-06T10:17:14Z
dc.date.available2026-08-06T10:17:14Z
dc.date.issued2017-09-01
dc.description.abstractRadical innovation has been considered as a main source of competitive advantage for Thai furniture industry which is the important industrial sector that needs creative ideas, skills to increase value added and industrial value. Innovative capability of firms in this industry is also required in order to enable them to survive and prosper in face of increasing both local and foreign competitors. This research aims to develop a structural model of radical innovation and the relevant factors of market orientation, organizational learning, and entrepreneurial orientation affecting competitive advantage of firms in the furniture industry. The populations of this study are the top executives and marketing managers of 4,118 firms in the furniture industry. The research methodologies applied are both in-depth interviews and 7-point Likert scale questionnaires. The result from value of this research will be a structural model of innovation that can be applied to improve competitive advantage of firms in the furniture industry.
dc.identifier.citation2016 Management and Innovation Technology International Conference Miticon 2016, MIT204-MIT208, 2017
dc.identifier.doi10.1109/MITICON.2016.8025219
dc.identifier.other2-s2.0-85031749652
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/7809
dc.source2016 Management and Innovation Technology International Conference Miticon 2016
dc.subjectCompetitive advantage
dc.subjectEntrepreneurial orientation
dc.subjectMarket orientation
dc.subjectOrganization learning
dc.subjectRadical Innovation
dc.subjectStructural equation modeling
dc.titleThe radical innovation affecting competitive advantage of the Thai furniture industry
dc.typeConference Paper

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