Building corporate image through societal marketing programs

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dc.contributor.authorApisit Chattananon
dc.contributor.authorMeredith Lawley
dc.contributor.authorJirasek Trimetsoontorn
dc.contributor.authorNumchai Supparerkchaisakul
dc.contributor.authorLackana Leelayouthayothin
dc.date.accessioned2025-07-21T05:49:16Z
dc.date.issued2007-09-29
dc.identifier.doi10.1108/17465680710825442
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/1393
dc.subjectExploratory research
dc.subjectEmpirical Research
dc.subjectScarcity
dc.subject.classificationConsumer Behavior in Brand Consumption and Identification
dc.titleBuilding corporate image through societal marketing programs
dc.typeArticle

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