Enhancing Online Customer Engagement for Zhang Yiyuan Tea Products: An Analysis of Convenience, User-Friendliness, Customer Support, and Security Assurance in the Online Purchase Process
| dc.contributor.author | haoran zhao | |
| dc.contributor.author | Nuttawut Rojniruttikul | |
| dc.date.accessioned | 2026-05-08T19:23:38Z | |
| dc.date.issued | 2023-8-25 | |
| dc.description.abstract | This research study investigates the determinants of online customer engagement for Zhang Yiyuan tea products within the e-commerce context. The primary objective is to gain an in-depth understanding of how various factors, namely convenience of online purchase, user-friendliness of the online platform, customer support, and security and privacy assurance, influence online customer engagement. Utilizing a quantitative research approach, the study collected data from 385 respondents who have prior experience with online purchases of Zhang Yiyuan tea products, employing convenience sampling to select customers. | |
| dc.identifier.doi | 10.1145/3625469.3625476 | |
| dc.identifier.uri | https://dspace.kmitl.ac.th/handle/123456789/19171 | |
| dc.subject | Digital Marketing and Social Media | |
| dc.subject | Customer Service Quality and Loyalty | |
| dc.subject | Technology Adoption and User Behaviour | |
| dc.title | Enhancing Online Customer Engagement for Zhang Yiyuan Tea Products: An Analysis of Convenience, User-Friendliness, Customer Support, and Security Assurance in the Online Purchase Process | |
| dc.type | Article |