Testing and Measurement on Willingness to Use Augmented Reality, Virtual Reality, and AI-Enabled Checkouts

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dc.contributor.authorJunsawang, Sunisa
dc.contributor.authorChaveesuk, Singha
dc.contributor.authorChaiyasoonthorn, Wornchanok
dc.date.accessioned2026-08-06T10:35:20Z
dc.date.available2026-08-06T10:35:20Z
dc.date.issued2022-01-01
dc.description.abstractAugmented Reality, Virtual Reality, and AI-Enabled Checkouts in several industries, including education, retail, etc. These technologies have shown an essential and highly important ability to provide customers with new innovative user experiences and interactions between humans and technology. This paper focuses on developing a tool including nine latent and 23 observed variables for an exam a conceptual framework of Willingness to Use Augmented Reality, Virtual Reality, and AI-Enabled Checkouts with Unified Theory of Acceptance and Use of Technology2, Expectation-Confirmation Model, Service Quality, and Personal Innovativeness. These findings will provide observed variables as a tool for exam insight into what affects customer willingness to use.
dc.identifier.citation2022 IEEE 5th International Conference on Artificial Intelligence and Big Data Icaibd 2022, 495-500, 2022
dc.identifier.doi10.1109/ICAIBD55127.2022.9820474
dc.identifier.other2-s2.0-85134882416
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/12764
dc.source2022 IEEE 5th International Conference on Artificial Intelligence and Big Data Icaibd 2022
dc.subjectAI-Enabled checkouts
dc.subjectaugmented reality
dc.subjectECM
dc.subjectpersonal innovativeness
dc.subjectservice quality
dc.subjectUTAUT2
dc.subjectvirtual reality
dc.titleTesting and Measurement on Willingness to Use Augmented Reality, Virtual Reality, and AI-Enabled Checkouts
dc.typeConference Paper

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