Factors Influencing Online Platform Engagement in Fresh Fruit E-commerce in China

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dc.contributor.authorLin Tang
dc.contributor.authorNuttawut Rojniruttikul
dc.date.accessioned2026-05-08T19:24:01Z
dc.date.issued2024-1-1
dc.identifier.doi10.1007/978-981-97-0996-0_14
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/19370
dc.publisherSpringer proceedings in business and economics
dc.subjectDigital Marketing and Social Media
dc.subjectE-commerce and Technology Innovations
dc.subjectTechnology Adoption and User Behaviour
dc.titleFactors Influencing Online Platform Engagement in Fresh Fruit E-commerce in China
dc.typeBook-chapter

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