A new coalition formation based on reservation prices and locations of buyers

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Abstract

This paper defines a coalition as a cluster of buyers in dimensional space of reservation price and location. It defines a new buyer utility accounting for discount and traveling costs. A new coalition with nonnegative utility is proposed to maximize a number of successful buyers. This nonnegative utility coalition also assures that a winner does not have to pay more to subsidize others. Simulation results confirm that performance of the new scheme is significantly better than of a random one and is as good as a reservation price based coalition. © 2013 S. Narabin et al.

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Buyer coalition, Coalition formation, Electronic commerce, Group-Buying, Groupbuymultiple

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Applied Mathematical Sciences, 7(73-76), 3765-3774, 2013

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