The acceptance model toward cashless society in Thailand

Simple item page
dc.contributor.authorChaveesuk, Singha
dc.contributor.authorVanitchatchavan, Prachuab
dc.contributor.authorWutthirong, Phayat
dc.contributor.authorNakwari, Parisgawin
dc.contributor.authorJaikua, Mathin
dc.contributor.authorChaiyasoonthorn, Wornchanok
dc.date.accessioned2026-08-06T10:25:33Z
dc.date.available2026-08-06T10:25:33Z
dc.date.issued2019-08-23
dc.description.abstractThe rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.
dc.identifier.citationACM International Conference Proceeding Series, 190-195, 2019
dc.identifier.doi10.1145/3357419.3357457
dc.identifier.other2-s2.0-85074273544
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/10139
dc.sourceACM International Conference Proceeding Series
dc.subjectCashless society
dc.subjectElectronic payment
dc.subjectService Quality
dc.subjectUTAUT2
dc.titleThe acceptance model toward cashless society in Thailand
dc.typeConference Paper

Files

Collections

Research