Word_of_mouth innovation: A product development shortcut for organic skin care entrepreneurs in Thailand?
| dc.contributor.author | Narit Vittayavarakorn | |
| dc.contributor.author | Puris Sornsaruht | |
| dc.date.accessioned | 2025-07-21T06:10:45Z | |
| dc.date.issued | 2024-01-16 | |
| dc.identifier.doi | 10.1002/bsd2.331 | |
| dc.identifier.uri | https://dspace.kmitl.ac.th/handle/123456789/13272 | |
| dc.subject | Word of mouth | |
| dc.subject.classification | Consumer Behavior in Brand Consumption and Identification | |
| dc.title | Word_of_mouth innovation: A product development shortcut for organic skin care entrepreneurs in Thailand? | |
| dc.type | Article |