THE FIVE-FACTOR MODEL OF SANDAL DESIGN

Simple item page
dc.contributor.authorSompoangeon, Saneh
dc.contributor.authorSeviset, Somchai
dc.contributor.authorEgwutvongsa, Songwut
dc.date.accessioned2026-08-06T10:50:00Z
dc.date.available2026-08-06T10:50:00Z
dc.date.issued2025-01-01
dc.description.abstractThe growth of the sandal market in Thailand is on the decline, with purchase behavior changing among young consumers. As a result, the factors of sandal design are currently changing as well. The objective of this research was to study the factors of sandal design using a quantitative method. The data were collected from 400 Gen-Z consumers aged between 18-27 years old in Bangkok, Thailand, obtained by multi-stage sampling. A self-administered online survey questionnaire with a structured interview was used. The data were analyzed by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results revealed 5 factors of sandal design that meet the needs of Gen-Z consumers, i.e., aesthetic, functionality, symbolism, ergonomics, and innovation. Innovation was found to be the factor that most affected sandal design. According to the results, these factors can be applied to set a strategic plan for more efficient sandal design, which would be useful for product designers, manufacturers, and marketers of the sandal industry in Thailand.
dc.identifier.citationLeather and Footwear Journal, 25(1), 13-32, 2025
dc.identifier.doi10.24264/lfj.25.1.2
dc.identifier.issn15834433
dc.identifier.other2-s2.0-105005656379
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/16678
dc.sourceLeather and Footwear Journal
dc.subjectaesthetic
dc.subjectergonomics
dc.subjectfunctionality
dc.subjectinnovation
dc.subjectsandal design
dc.subjectsymbolism
dc.titleTHE FIVE-FACTOR MODEL OF SANDAL DESIGN
dc.typeArticle

Files

Collections

Research