Adaptive big data maturity model using latent class analysis for small and medium businesses in Thailand

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dc.contributor.authorSantisook Limpeeticharoenchot
dc.contributor.authorNagul Cooharojananone
dc.contributor.authorThira Chavarnakul
dc.contributor.authorNuttirudee Charoenruk
dc.contributor.authorKanokwan Atchariyachanvanich
dc.date.accessioned2026-05-08T19:17:32Z
dc.date.issued2022-6-25
dc.identifier.doi10.1016/j.eswa.2022.117965
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/16077
dc.publisherExpert Systems with Applications
dc.subjectBig Data and Business Intelligence
dc.subjectData Quality and Management
dc.subjectCustomer churn and segmentation
dc.titleAdaptive big data maturity model using latent class analysis for small and medium businesses in Thailand
dc.typeArticle

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