An integrated model of customer loyalty in automobile insurance in Thailand

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dc.contributor.authorMeeboonsalang, Wanngam
dc.contributor.authorChaveesuk, Singha
dc.date.accessioned2026-08-06T10:23:08Z
dc.date.available2026-08-06T10:23:08Z
dc.date.issued2019-01-01
dc.description.abstractFactors influencing customer loyalty toward automobile insurance companies in Thailand were examined, and a structural equation model of variables was analyzed. A questionnaire was employed to gather primary data. Survey participants included 549 customers of automobile insurance companies in Thailand derived from multi-stage sampling. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Findings revealed that service quality, brand image, and customer commitment had a positive impact on customer loyalty, with perceived value and customer trust showing a negative impact. Service quality had a strong impact on customer satisfaction, which had no direct effect on customer loyalty. Perceived value could lead to customer satisfaction. No relationship was found between the brand image and customer satisfaction.
dc.identifier.citationAsia Pacific Social Science Review, 19(3), 203-216, 2019
dc.identifier.issn01198386
dc.identifier.other2-s2.0-85073409844
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/9481
dc.sourceAsia Pacific Social Science Review
dc.subjectAutomobile insurance
dc.subjectCustomer loyalty
dc.subjectCustomer satisfaction
dc.subjectThailand
dc.titleAn integrated model of customer loyalty in automobile insurance in Thailand
dc.typeArticle

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