Thai small business owner leasing customer trust: A SEM analysis

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dc.contributor.authorSuvitsakdanon, Udom
dc.contributor.authorSornsaruht, Puris
dc.date.accessioned2026-08-06T10:23:15Z
dc.date.available2026-08-06T10:23:15Z
dc.date.issued2019-01-01
dc.description.abstractSystematic random sampling was used to obtain the study's 303 small business leasee sample. The CFA and SEM analysis used LISREL 9.10 from which it was concluded that all of the variables affecting a Thai small business leasing company's customer trust were positive. The causal variables influencing customer trust, from highest to lowest, were service quality (SQ), corporate social responsibility (CSR), customer satisfaction (SAT), and socioeconomic status (SES) with total influences of 0.80, 0.76, 0.64 and -0.14 respectively.
dc.identifier.citationEspacios, 40(27), 2019
dc.identifier.issn07981015
dc.identifier.other2-s2.0-85071387264
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/9504
dc.sourceEspacios
dc.subjectCorporate social responsibility
dc.subjectService quality
dc.subjectSmall-medium enterprises
dc.subjectThailand
dc.titleThai small business owner leasing customer trust: A SEM analysis
dc.typeArticle

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