Sustainable Development: Community Product Design Factors from Cultural Capital in Ancient Woven Fabric Patterns of Nakhon Chai Burin, Thailand

Abstract

This mixed-methods research study examined the factors affecting the perception of cultural capital by local people and applied these factors to better understand the designs of woven fabric patterns in the Nakhon Chai Burin provincial group, Thailand. These designs stemmed from the identity of the Nakhon Chai Burin community and created sustainability for the local area. The sample was 400 people who resided in municipal areas of the Nakhon Chai Burin provincial group, selected using stratified sampling. The questionnaire had a good level of reliability (Cronbach’s alpha=0.975) using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Results showed that the factors affecting cultural perception in the Nakhon Chai Burin provincial group consisted of identity (AVE = 0.696, CR = 0.948), culture (AVE = 0.757, CR = 0.949), and important places (AVE = 0.732, CR = 0.891). The Quality Function Development (QFD) technique was used to design patterns using these three factors to integrate the living culture of the Nakhon Chai Burin provincial group and create a balance between the needs, beliefs, and values of the community and consumers. Received: 10 November 2024 / Accepted: 4 January 2025 / Published: 11 January 2025