Developing an Acceptance Model for Use with Online Video-Sharing Platforms

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dc.contributor.authorChinangkulpiwat, Ittipat
dc.contributor.authorChaveesuk, Singha
dc.contributor.authorChaiyasoonthorn, Wornchanok
dc.date.accessioned2026-08-06T10:32:58Z
dc.date.available2026-08-06T10:32:58Z
dc.date.issued2021-06-25
dc.description.abstractOnline video-sharing platforms have increased their popularity significantly in recent years. For example, YouTube has grown rapidly and become the most visited website in the world. Video-sharing platforms work by allowing users to provide content, view, subscribe, like, dislike and comment on the platform. They provide cost-saving, remote access, improved learning, stress relief, and available advantages 24 hours per day. This paper aimed to develop a conceptual framework to comprehend the acceptance to use video-sharing platforms and proposed a conceptual framework developed from a prior conceptual framework of UTAUT and IS Success model. A structural equation model was applied utilizing confirmatory factor analysis to validate the acceptance model towards an acceptance model for other technological platforms.
dc.identifier.citation2021 3rd International Conference on Computer Communication and the Internet Iccci 2021, 194-198, 2021
dc.identifier.doi10.1109/ICCCI51764.2021.9486788
dc.identifier.other2-s2.0-85112224344
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/12134
dc.source2021 3rd International Conference on Computer Communication and the Internet Iccci 2021
dc.subjectDeLone McLean Information Success Model
dc.subjectUTAUT
dc.subjectVideo-sharing platforms
dc.titleDeveloping an Acceptance Model for Use with Online Video-Sharing Platforms
dc.typeConference Paper

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